Consumer Banking's Epic Comeback: Nothing Like 2019 [3 Bank Strategies]
Picture this: Goldman Sachs, once mocked for its consumer banking flop, now quietly funnels everyday depositors into gold-plated wealth services. Consumer banking's roaring back—smarter, stickier, and worlds away from 2019's digital dreams.
⚡ Key Takeaways
- US giants like Goldman, JPM, BofA rebuild consumer banking as gateways to wealth, not standalone digital plays. 𝕏
- Shift prioritizes capital-light touchpoints over tech hype, leveraging trust for sticky profits. 𝕏
- Unique insight: Mirrors platform shifts like internet/media—banks now own the 'money OS'. 𝕏
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Originally reported by Tearsheet
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