Fi's Sudden Pivot: Why India's Neobank Is Killing Its Core Banking App
A quiet email hit Fi users' inboxes this week: banking on the app is done. The neobank born from Google Pay alums is ditching savings accounts for AI ambitions.
β‘ Key Takeaways
- Fi ends banking services, pushing 3.5M users to Federal Bank's app amid partnership split.
- Pivot to enterprise AI signals neobank model's flaws in India's regulated market.
- Pattern for fintech: consumer apps fade, backend tech endures.
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Originally reported by TechCrunch Fintech